Expected Audience For Our Short Film

What Kind of Audience Are We Targeting With 

Our Short Film?

We are aiming to reach as wide an audience as possible with our short film, however, it will more specifically target an audience of both male and female, older teenagers. The usual demographic for psychological horror films such as the one that we're making is 15-30 year olds, but this doesn't mean that they don't get attention from other age groups as well. We are targeting a wider audience consisting of both males and females, this is because we want to make the film as accessible as possible. 

One of the reasons that psychological horror films attract this audience is that they usually use detailed plots which contain events which keep the viewers on the edges of their seats. This plot often includes plot twists, like the one that we are using within our film. We also think that the film would be inappropriate for anyone younger than the age of 15.

We are looking to make use of a lot of enigma in our film, while hinting at certain things towards the plot twist so that the audience keeps guessing. We also don't want to reveal everything to the audience, leaving some enigma unrevealed and unexplained by the end of the film, leaving the audience with questions.

The social class that we're aiming our film at is middle-upper class. We're pretty much targeting anyone who has access to a computer to watch videos online and has an interest in short films. We're interested in putting the short film on both Vimeo and Youtube as we think these are the two most accessible platforms for short films to be posted on. We may also post it on social media.