Audience in Little White Lies

 Audience In Little White Lies

The Little White Liars magazine is targetted towards both males and females between the ages of 25 and 36. Our target audience is also very similar to this target audience, being a psychological horror.

The font used for the titles in the Little White Lies magazine articles is Century Gothic, this font is one of the aspects that make me believe that the articles/reviews in this magazine are targetted towards 25-36 year olds as it is a very plain and professional font. The font used in the main body of the articles is 'Aparajita'; this is another very plain and professional font which has the same positive and professional, but artistic, connotations that Century Gothic. There is a third font used in the review which is Microsoft Yahei, however, this is only used for the word 'REVIEWS' down the side, as a page lable for what is happening. When stating the directors, the actors, and the release date aparajita has also been used.

The main body of the article is very simply laid out, with three columns of text, one of which having the number based reviews for individual elements at the bottom, keeping everything very formal and well formatted. This creates a professional look which is attractive to this 26-36 year old audience.

The content of the article consists of mature language, and not just following the mature themes of the film. Although the article is quite casually worded, addressing the reader in an informal manner, it the rest of the article still gives it an overall professional atmosphere, making it stil appropriate for the target audience.

There are three factors that they review/rate a film on in this article: Anticipation, Enjoyment, and In Retrospect. These three elements are likely to be interesting to the 25-36 year old audience.