Short film poster analysis

Mixtape

• Something which is noticeable right away with this short film poster is obviously the brightly coloured, yellow background. The simplistic design of the poster could be representing the era at which the mixtape would have been used - up until the 90's era. Perhaps this is why the graphic designer chose to use a bold background colour alongside bold white text. Mixtapes were normally homemade by people themselves and this poster gives the same impression that it was 'homemade' which is what I think they were trying to achieve. 
• Furthermore the text is right at the top of the poster so it would normally be the first thing a consumer would see, the singular word 'mixtape' alone is enough to give you a clue about the narrative of the film. The typeface is bold much like this poster itself, it is chunky and takes up a large proportion of the poster; this helps to show the audience what the title is at first glance. 
• The main image itself of a mixtape  is iconic, simplistic and is central in positioning of the poster, which shows the importance of the image to the relevance of the title and poster. The layout of the poster seems to be full of space, this would would have been a decision by the graphic designer and director due to the space adding a simple but bold design. 
• Below the picture of the mixtape are the name of the actors with their surnames capitalized, this shows importance of their names and perhaps the director thought that this would attract more people to know the actors names, perhaps they thought people would be more likely to watch it.
• Below the actors names are awards which have been given to the film. The iconic virgin logo would be something which their audience would recognise, which most likely would encourage people to go see their film. Alongside another iconic logo, which states that this film was 'nominated best short film', this is another attribute of the poster which would likely persuade people to go see their film. 
• At the top of this poster there are other types of awards, such as 'best short film' and grand prize winners'. Having these types of awards right at the top of the poster shows that it was important to them that they included these, especially right at the top as this shows the importance of the awards. 
• Lastly something else to consider would be how they have included 'in cinemas nationwide from 2009'. This piece of information is informative towards the audience letting them know when the month of the film is going to be released, this shows how they want people to watch it and if anyone is interested they are aware the date it will be released into the cinemas. 
• The audience for this film would most likely be people who enjoy are into their music and culture. Due to the style of the poster I imagine the target audience age to be between 17-25. This age range are well known for being influenced and cultured by their music and are likely to enjoy a film about music. Mixtapes were commonly made by teenagers and young adults so that they could listen to all their favourite music without changing the tape too many times, this is another reason why the age range is 17-25. 
• The title and image both suggest musical genre. Something which is iconic in relation to music is the imagine of a cassette (or mixtape). The image of the cassette is well recognised all around the world which helps to suggest genre.