Wednesday 9 November 2016

Snatch is a UK independent Guy Ritchie Film which was released almost 17 years ago, Unscrupulous boxing promoters, violent bookmakers, a Russian gangster, incompetent amateur robbers, and supposedly Jewish jewellers fight to track down a priceless stolen diamond. So without hesitation lets get started. 
The First thing I noticed is the Hazardous sign next to the title, I suppose the sign could be interpreted as danger which would go very well with the whole plot and how dangerous the diamond is for all characters in the story. 
There is a way we can tell the story is to do with diamonds. Cockney slang is used in a phrase underneath the title, "stealin' stones and breakin' bones" stones rhymes with bones so the use in this phrase makes it flow nicely but it also links perfectly with the plot of Snatch as stones means diamonds and breaking bones means hurting people which is basically the synopsis of the film.
'Snatch' is all in lower case which is unique in titles making it noticeable and eye catching to the public but it also seems quite laid back which in a way suits the film. Snatch is cockney for stole therefore links with the film very well and I also like the fact its connected to the hazardous sign as if its implying 'steal this diamond at your own risk' its a nice touch. 
Now lets move onto the people on this poster. They cover the majority of the Poster itself and have a nice dark red tint over them which can be a representation of blood, violence and anger. Their facial expressions are all scrunched up and looking menacing and 'hard'. They all have modern day jackets or coats on allowing you to realise its set during the modern day. I would also like to mention how they have identification above them, this and the plain white background creates the effect that they're criminals being identified in a police line up.
There is a nice quote from The Sun saying "movie of the year" this is very important for sales as the sun is a popular newspaper in Britain and this type of reference on the film will be very beneficial for Snatch.
Several aspects of mise-en-scene tell us about the characters personality and time period. The costumes on the characters tell us its set in the modern day and suits with long coats combined with the facial expressions looking fearce and hard is a clear indication that these are gangsters. If we join this with the title and quote beneath the title we know that these are british gangsters further helping us understand the origin of this movie.    
When you link everything together the genre of the film starts to become clear, yes its a form of thriller but the title and the sign are slightly comedic, also the quote "stealin' stones and breakin' bones"  is almost humorous if you think about it, but thats not an error, thats intended, the film is exactly that, an action packed thriller with a lot of very funny aspects, making it a very good and enjoyable film. 



Stardust is a UK independent Matthew Vaughn film which was released in two thousand and seven almost ten years ago. 
Its very hard to write about the synopsis of Stardust without writing half a page due to the load of things going on but its basically about a fallen star which turns out to be a person and a man who falls in love with her whilst those who want to kill her or take something from her pursue them. There is a lot going on in this poster so without further ado lets dive in. 

The first thing I see is the women in the top right corner, she has the facial expression of a mysterious and sexy women whilst staring seductively at the viewer. This is a perfect example of sex appeal or as I like to call it eye candy. 
Although many would argue saying this is bad publicity and representing women in a sexual way is wrong you can't say it isn't effective.
Lets move more central where we begin to see the two main characters, the reason how I know they are the main characters is simply because they are central of the poster which is stereotypical of many posters, also I've seen the film. Another way you can tell they are the main characters is through the fading sun in the background. It acts as a spotlight highlighting the two characters whilst the other characters are circled in shade. 
The sun is also a star which links nicely with the title 'Stardust' and the sun is fading which is a foreshadow to the film itself and what begins to happen to the star. 
The costumes are unusual, they don't look like the type of outfits people in any of the historic ages would wear especially Ricky Gervais' costume concluding the audience into thinking this must be an alternative world or reality. 
The lighting on the poster of the sun and the darkness around it is as if the light is consuming the two main characters, this along with the gold stardust title below and sparkle indicates a romantic film. We are not done there, sword props, pirate ship in far left (which we will get too) and fantasy characters makes this a romantic fantasy.
Facial expressions and body language are different on each character with the main protagonist in the middle turning his head whilst facing the girl in the middle shows hes protecting her along with the pirate looking fierce etc...
Now its time to talk about sales and a sneaky input on the poster which would increase sales.
These will be the use of Ricky Gervais in the poster and the size of Robert De Nero's picture. 
Ricky Gervais is only in Stardust for around five minutes, its a hilarious scene but does it change the story? Does it impact another character significantly? The answer to both those questions are no therefore he doesn't really deserve a spot on the poster. Those who haven't seen the film yet don't know this and using Ricky Gervais on the poster is very good for publicity as he's very popular. 
Robert De Nero deserves a place on the poster as he has a big role in this but he should swap places with Mark Strong as Mark's character had more screen time and was quite important yet he is on the far right of the poster looking rather small. 
Robert De Niro is an iconic actor who is known for his roles in films like 'Good Fellas', 'Heat' and 'The GodFather' so being in a romantic fantasy is a very alternative role for him attracting not only his personal fans but those curious to see him in this type of film this will bring in a lot of revenue and is very smart of the poster publishers. I must say he is brilliant in Stardust. 
Stardust also has a little quote below the title saying "this summer a star falls. The chase begins" which is exactly what the film is about.   

In conclusion stardust has a detailed and good poster with some good techniques to make the poster shine as much as the film intended too and I must admit the film is an underrated gem and a must watch.   

  

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